Google wants to see what you see. And then, of course, make money from those images.
The company was recently awarded a patent that puts forth an idea for pay-per-gaze advertising — a way in which people interacting with ads in the real world could be analyzed in the digital world.
In the patent, which was filed in May 2011 and granted last week, Google claims that “a head-mounted gaze tracking device” — presumably Google Glass — would send images and the direction the person wearing the device was looking to a server. The system would then identify real-world ads that the person wearing the gadget had seen, allowing Google to then charge the advertiser.
“Pay-per-gaze advertising need not be limited to online advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers and other forms of conventional print media,” states the patent, which was discovered by Fast Company.
The patent document notes that privacy would be taken into account. "Personal identifying data may be removed from the data and provided to the advertisers as anonymous analytic," it said.
"In one embodiment, users may be given opt-in or opt-out privileges to control the type of data being gathered, when the data is being gathered, or how the gathered data may be used or with whom it may be shared."
A business model behind the technology was also outlined, suggesting that the price of each gaze could change depending on the level of interaction. "An additional feature of a pay-per-gaze advertising scheme may include setting billing thresholds or scaling billing fees dependent upon whether the user looked directly at a given advertisement item, viewed the given advertisement item for one or more specified durations, and/or the inferred emotional state of the user while viewing a particular advertisement."
The company was recently awarded a patent that puts forth an idea for pay-per-gaze advertising — a way in which people interacting with ads in the real world could be analyzed in the digital world.
In the patent, which was filed in May 2011 and granted last week, Google claims that “a head-mounted gaze tracking device” — presumably Google Glass — would send images and the direction the person wearing the device was looking to a server. The system would then identify real-world ads that the person wearing the gadget had seen, allowing Google to then charge the advertiser.
“Pay-per-gaze advertising need not be limited to online advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers and other forms of conventional print media,” states the patent, which was discovered by Fast Company.
The patent document notes that privacy would be taken into account. "Personal identifying data may be removed from the data and provided to the advertisers as anonymous analytic," it said.
"In one embodiment, users may be given opt-in or opt-out privileges to control the type of data being gathered, when the data is being gathered, or how the gathered data may be used or with whom it may be shared."
A business model behind the technology was also outlined, suggesting that the price of each gaze could change depending on the level of interaction. "An additional feature of a pay-per-gaze advertising scheme may include setting billing thresholds or scaling billing fees dependent upon whether the user looked directly at a given advertisement item, viewed the given advertisement item for one or more specified durations, and/or the inferred emotional state of the user while viewing a particular advertisement."
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